The wide-ranging conversation covers Upfort’s cyber offerings and how the company continues to evolve and address new challenges 

Upfort CEO and co-founder Xing Xin was the subject of a recent profile in Pulse 2.0, a digital publication focused on business news, profiles, and deal flow coverage. 

In the Q&A, Xing (follow on LinkedIn), who previously led business and product development at an AI startup, Tractable, discussed Upfort's journey. He highlighted how the platform serves over 25,000 companies, their core products, and technology evolution focusing on prevention and underwriting for cyber insurance. During the interview, he detailed some of the company’s significant milestones like processing over $100M in cyber insurance premiums annually and reducing the likelihood of security incidents by 81%.

Xing took a moment to detail a favorite memory of leading Upfort so far: helping Upfort’s partners and clients stay secure in real-time as the critical Apache Log4J zero-day vulnerability came to light. 

“Once the proof of exploit was published, we created custom detection technology, scanned tens of thousands of companies on our platform, and reached out quickly with solutions for vulnerable companies,” Xing explained. “Within 24 hours, those companies had addressed those vulnerabilities, confirmed through a follow-up scan. Some may have a perception that small companies don’t care about cybersecurity. Our experience is that folks care–they just need it to be put in front of them the right way with helpful, actionable messaging.”

“Assembling a comparable suite of tools from traditional vendors would cost approximately $172 per employee annually, Upfort’s cyber security and insurance package represents over $4,000 per year in savings, along with better insurance terms"

He also explained the company’s evolution in recent years under his leadership. Upfort Shield, the company’s award-winning, proven SMB-focused security defense layer was the company’s initial focus, but following conversations with brokers and carriers, the business has expanded to help these stakeholders capture the largely untapped cyber market for SMBs. “Assembling a comparable suite of tools from traditional vendors would cost approximately $172 per employee annually, Upfort’s cyber security and insurance package represents over $4,000 per year in savings, along with better insurance terms," Xing said. "Together, Upfort is closing the cyber protection gap by eliminating the hassle, headaches, and high costs associated with managing cyber risk through software, automation, and data.”

Click here to read the whole interview. And follow Xing on LinkedIn.